In a recent press briefing from ooVoo, the company state that they want a piece of the growing market for desk top communication software.

What's new with their service is their business offering, which enables desk top sharing, but also the ability to have multi-point video conferencing. Skype does not yet support multi-point video conferencing, but have desk top sharing for free in their current offering.

ooVoo is a very good system. The video quality is excellent (but not HD) - the voice quality is excellent (but not HD as far as I have investigated). ooVoo also have recording capabilities - which can only be achieved with 3rd party applications with regards to having the same functionality in Skype.

Neither Skype nor ooVoo are going to compete against the high-end video conferencing market. Even if the price for a high end video solution is really a premium, this market is thus very limited.

As more and more people are using these simpler, but still very good solutions, in their private lives - the same people are pushing the usage of such systems into their businesses.

Skype has begun to push it's business offering - and with the big installation base, a lot of users will adopt Skype For Business. However, Skype has become a commodity - and their need for innovation is not as big as when Skype was this small company. This is the reason why I think ooVoo has a fair chance of excelling in the business market.

They have one feature that Skype does not have, which is pretty cool: You can invite non ooVoo users into your own web based conferencing room. Not only that, but you can embed this into your own web site.

How cool is that? This is really innovative.

However, if ooVoo want to succeed in the business segment, they must provide better services than Skype. One thing is multi-part video conferencing, and screen sharing - but more importantly they need to fix the screen real estate their client is using. They also need to get their usability act together. The client as it now stands, it neither friendly for new users, nor for seasoned users of such systems.

I use both system on a regular basis - but every time I have to use ooVoo for my business communication, I silently wish the look and feel was more Skypeish.