I have for quite some time considered the Nokia E-series to be one of the best devices around. Very nice feature set for my cell phone usage pattern. A quite good VoIP stack. My only gripe is that the GUI for the VoIP client is a bit painful.

For me, my Nokia E65 is my Black Hawk.

I will not rehash the details of Nokia's current drop of sales in the first half of 2009. Others have done that to lengthy details.

So what can Nokia do to fly again?

I have not been a Nokia user for very long. My E65 is now 2 years old. My usage pattern for cell phones are physically rough. After all it's really nothing more than a tool for communication. Prior to my Nokia I was into Windows Mobiles (HTCs) since 2000. Before that a whole slew of Ericsson phones. After Ericsson got into bed with Sony their phones lost appeal for me (that is one of the reasons I switched to HTCs (re)branded phones). However, my first cellphone was a Nokia - this was back in 1989.

I will not speculate too much on why Nokia is currently crashing, but their phones as of lately have not been to sexy compared to other brands. Sexy phones do sell. Sony Ericsson do have a line of sexy phones. Even trusty HTC is in the line of sexy phones. Given how good the sales of the iPhone is in the business market, this is a very good indication that sexy units also sells to suits. Alec Saunders has a blog entry that explain a thing or two which I agree with.

To ressurect Nokia need to get their act together and go for something sexy. The Series 60 operating system is more than sexy enough seen from a technical point of view. However, the interface of the S60 - but also the feel of the phone them self is not something to write home about.

I am not quite convinced that their Morph concept is coming soon enough to resurrect the Nokia brand. What I have seen so far of their Morph technology I am really convinced that this can be the future.

However, do really people want to have something revolutionary new?

I am not convinced that the people would embrace the Morph concept. It is simply too revolutionary.

Some people will not point to the iPhone and tell me that I am completely wrong. People flocked to the iPhone and it's "new phone interface". In my opinion, the iPhone is not revolutionary. It's a iPod (touch) with a phone program thrown in. Don't forget that Apple considered using the interface found on their other range of iPods for ther iPhone. The current iPhone OS (as of this writing, version 3) is lacking in several aspects compared to other brands with regards to the communication facilities.

What made the iPhone a success is not their (lack of) innovative interface, but how sexy the phone really is is. The physical aspect of the phone look and feel good - the GUI is gorgeous. In fact, the GUI is right out sexy. The whole package is plain out sexy - and as we all are aware of - SEX SELLS!

Others (like the Samsung Omnia) is trying very hard to mimic the iPhone GUI. Anyone who have compared these units to the Apple units quickly see that these units are plain out ugly in comparison.

In my opinion, Nokia have done a good thing not jumping on the "I Want To Be A iPhone Too" bandwagon. This means that they can go their own way - and supersede the iPhone.

However, if Nokis is not following up with a corresponding sexy package (hardware unit) - their Morph concept, or whatever it will be called if gone into production, will fail.

After the iPhone users want the whole package to be sexy - not only the physical phone, but also the operating system must be yummi.

Nokia have in the past proven to create sexy phones.

They can do it again, but only if they don't follow the iPhone.